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How Opt-in Email Marketing Helps You In Your Online Business
The consumer of today is increasingly bombarded by marketing messages from various media channels. For those that tire of the constant onslaught of ads, they have the option to "opt-out".

Email Marketing Success ? Optimization Techniques
It's a common trend that internet marketers do whatever they can do to get the e-mail address of the people visiting their site Online, you have a really small window of opportunity to convert a visitor into a client and if they're not ready to buy whatever they're browsing on your site, it's a good idea to at least find out who they are so that you can try a different sales approach on them on another day

Three Phases to Email Sensitivity
The neurophysiological dynamics of understanding each email message are very complex. From that complexity, three basic phases float to the top that you will want to become familiar with.

Listrak Email Marketing Expands Geo Tracking Reports with Google Maps Integration
Leading email marketing service provider increases reporting functionality through a web-based mapping service application

Rebel Networks Partners with MX-Logic to Provide Customers Added Email & Web Security
A leader in managed website hosting (Rebel Networks) has partnered with MX-logic to provide extra security for email and virus protection as well as provide content filtering solutions. The announced partnership is high lighted with a webinar on Feb, 27 to show the product and solution.

Produce More Sales from your Email Promotions Five Ways - Part 1
Do sales come from your ezine regularly? How many well-written articles do you submit per week to opt-in online ezines? How often do you send thank you's and follow up messages to your different email groups? If you answered not many, then you need to re-evaluate. The answer to online success is the same as traditional success--promotion, promotion, promotion.

Broadwick Introduces IntelliContact Enterprise: Email Marketing Software
Email marketing application targets mid-sized and large organizations using IntelliContact platform with added service.

Direct Advantages of Email Marketing
Email marketing is a wonderful way to reach large amounts of customers in a short amount of time. This is a very inexpensive marketing method that is effective. It will result in getting more traffic to your website thus generating more sales. Email marketing can be used by any type of business regardless of the products or services they have to offer.

Web Development Agency Warns: "New Email Regulations Could Cost UK Business"
A Yorkshire web agency is warning that new government regulations mean that thousands of UK businesses are breaking the law every time they send an email, and could place extra burdens on the email network.

Tips for Buying Email Marketing Software
Email marketing is a kind of direct marketing in which email is sends to all potential customers in order to provide information about products and services. At present times, it is the latest trend in the business world doing online marketing. Bulk email Marketing is very effective as it approaches targeted customers. To increase sales, you should customize your messages plus you need effective email marketing software to target your customers.

Email Marketing Journal Adds New Open and Click Rates Section on Website
Email Marketing Journal has become one of email marketers go to source for all new email marketers entering information into this fast moving industry of online marketing. Nowhere else can you be brought up to speed on all new industry trends and features anywhere else than on Email Marketing Journal.

Listrak Email Marketing Offers Best Practice Tips on Dynamic Content
Leading email provider publishes free white paper on how to create highly-targeted email campaigns using dynamic content.

Microsoft(R)'s Entrance into Email Hosting Marketplace Vindicates Hosted Services Approach of Top-Rated Business Email Provider: Blend of End-to-
Microsoft's entry into the Microsoft Exchange hosting market with their Online Services offerings signals an upward swing in the trend toward email hosting services and validates the software-as-a-service (SaaS) model, according to Doug Howard, Chief Strategy Officer of Perimeter eSecurity and President of top-rated business email provider USA.NET.

Should You Build Your Own Opt-In Email List?
The easiest way to acquire an email list for your ezine or email marketing is just to buy one. They're not too expensive, and they provide you with a long list of names and email addresses.

BigString and podcastGO Form Email and Video Alliance: BigString Email Services to be Available to podcastGO's 2.4
BigString Corporation (OTCBB: BSGC) (www.bigstring.com), which offers a free email service that allows senders to recall, destroy or change emails after they have been sent, announced today that it will be the back-end provider for the new email offering by podcastGO (www.podcastgo.com) to its users.

10 Reasons to Outsouce Your Next Email Marketing Campaign

So, why would you want to send your campaigns out using an email service provider(ESP) rather than your standard email program (SEP)? Here are some points to consider... ...

1. An ESP allows you to send the message using MIME technology, which means it sends an HTML (with pictures and colour) version to those who can receive HTML and a text version to those who can't. An SEP does not recognise whether the recipient can read HTML emails or not when sending emails. Therefore if you send an HTML email to all your recipients, those who cannot receive HTML emails receive what looks to them like gobbledygook – which reflects badly upon your Company and results in many unsubscribes.

2. An ESP cannot send viruses as they are designed to only send emails, not receive them, hence they are virus free. Using an SEP, you may unknowingly send a virus to your recipients, as your computer can receive emails and viruses.

3. Using an ESP, you can personalise your emails, thereby not only helping with to build the client/customer relationship, but also enabling the success rate to be higher as the email will be more Spam filter friendly.

4. Each email is individually sent rather than the typical bulk send by SEP's. The Privacy law now required all bulk emails to use the BCC field (rather than the CC field), which in turn restricts your recipients to receiving the email, as many government and other corporations have set their SPAM filters to reject all BCC emails.

5. An ESP uses sophisticated software to automate the unsubscribe/subscribe process. When using a simple "click here to unsubscribe" link, you are putting the onus on the recipient to unsubscribe successfully. If you are using BCC, the recipient is unable to know which email address they need to use to manually unsubscribe. If they unsubscribe using the wrong email address, you will then still send them emails in the future, hence risk being reported by the recipient as being a SPAMMER..all simply because you put the onus on the recipient.

6. An ESP allows you to view the statistics of your campaign, such as open rate and click through rate for individual links, thereby allowing you to continually develop your relationship with your subscriber by utilising these statistics for market research. Using an SEP, you have no knowledge of who opens their emails and which links/products/services/articles are of interest to them.

7. With an ESP, you can programme when the campaign is to be sent out – unlike sending it from your PC and using your ISP. ISP's have limitations on how many emails can be sent (generally 100), hence if you have a large database, they would need to be sent in batches, often days apart.

8. An ESP will enable you to upload your images easily to their system, therefore eliminating the need to FTP knowledge or a website server of your own. Most SEP's embed the images within the email, rather than referring to them on a server, which makes the emails time consuming to send & slow for recipient to open.

9. By sending attachments you are restricting the amount of recipients who will receive the email and/or open the attachment. Many corporations do not allow the recipient to open attachments due to the risk of viruses. In addition to this, Internet Explorer 6, Service Pack 1 has been released and Outlook Express users will find they can't open attachments after installing the new software as Microsoft has blocked the opening of attachments.

10. Using an ESP to send your email campaigns can prove to be cheaper in the long run once you have tallied up all the negatives of using an SEP.

Kath Pay is Marketing Director of Ezemail, a web-based e-communications tool, which enables you to create, send and track your email marketing and SMS messaging campaigns. For more information please go to http://www.ezemail.com or contact Kath at: kath@ezemail.com.